The Global Marketer
Strategies and Best Practices of Award-Winning Marketing Campaigns
Categories For The Diamond Awards
Descriptions for the Diamond Awards categories
Diamond Award Categories
Click Each Heading For More Info...
A) Best Campaign to Raise Awareness for a Cause or Issue.
Includes programs designed to introduce new products, or promote existing products in a new way to the target audience.
- A-1: Business
- A-2: Government
- A-3: Associations/Nonprofit Organizations
B) Best Campaign to Successfully Re-Brand or Re-Launch a Product or Service.
Awarded to the campaign that did the most to raise awareness for an organization's cause or issue through marketing, fundraising or other efforts.
- B-1: Consumer - Apparel
- B-2: Consumer - Automotive
- B-3: Consumer - Beverages (alcoholic and non-alcoholic)
- B-4: Consumer - Durables
- B-5: Consumer - Electronics
- B-6: Consumer - Entertainment
- B-7: Consumer - Financial Services
- B-8: Consumer - General Merchandise
- B-9: Consumer - Health & Beauty
- B-10: Consumer - Media
- B-11: Consumer - Packaged Goods (food items)
- B-12: Consumer - Packaged Goods (non-food items)
- B-13: Consumer - Pharmaceuticals (OTC and prescription)
- B-14: Consumer - Public Service
- B-15: Consumer - Quick Serve
- B-16: Consumer - Telcom
- B-17: Consumer - Toys
- B-18: Consumer - Travel and Tourism
- B-1: B2B - Apparel
- B-2: B2B - Automotive
- B-3: B2B - Beverages (alcoholic and non-alcoholic)
- B-4: B2B - Durables
- B-5: B2B - Electronics
- B-6: B2B - Entertainment
- B-7: B2B - Financial Services
- B-8: B2B - General Merchandise
- B-9: B2B - Health & Beauty
- B-10: B2B - Media
- B-11: B2B - Packaged Goods (food items)
- B-12: B2B - Packaged Goods (non-food items)
- B-13: B2B - Pharmaceuticals (OTC and prescription)
- B-14: B2B - Public Service
- B-15: B2B - Quick Serve
- B-16: B2B - Telcom
- B-17: B2B - Toys
- B-18: B2B - Travel and Tourism
C) Best Cause-Related Marketing Campaign.
Awarded to the campaign that did the most to market a specific product or service, while making a positive impact on a specific social or community cause.
- C-1: Consumer - Apparel
- C-2: Consumer - Automotive
- C-3: Consumer - Beverages (alcoholic and non-alcoholic)
- C-4: Consumer - Durables
- C-5: Consumer - Electronics
- C-6: Consumer - Entertainment
- C-7: Consumer - Financial Services
- C-8: Consumer - General Merchandise
- C-9: Consumer - Health & Beauty
- C-10: Consumer - Media
- C-11: Consumer - Packaged Goods (food items)
- C-12: Consumer - Packaged Goods (non-food items)
- C-13: Consumer - Pharmaceuticals (OTC and prescription)
- C-14: Consumer - Public Service
- C-15: Consumer - Quick Serve
- C-16: Consumer - Telcom
- C-17: Consumer - Toys
- C-18: Consumer - Travel and Tourism
D) Best Direct Marketing Campaign.
Awarded to the campaign that best utilized direct marketing as the major communication strategy.
- D-1: Consumer - Apparel
- D-2: Consumer - Automotive
- D-3: Consumer - Beverages (alcoholic and non-alcoholic)
- D-4: Consumer - Durables
- D-5: Consumer - Electronics
- D-6: Consumer - Entertainment
- D-7: Consumer - Financial Services
- D-8: Consumer - General Merchandise
- D-9: Consumer - Health & Beauty
- D-10: Consumer - Media
- D-11: Consumer - Packaged Goods (food items)
- D-12: Consumer - Packaged Goods (non-food items)
- D-13: Consumer - Pharmaceuticals (OTC and prescription)
- D-14: Consumer - Public Service
- D-15: Consumer - Quick Serve
- D-16: Consumer - Telcom
- D-17: Consumer - Toys
- D-18: Consumer - Travel and Tourism
- D-1: B2B - Apparel
- D-2: B2B - Automotive
- D-3: B2B - Beverages (alcoholic and non-alcoholic)
- D-4: B2B - Durables
- D-5: B2B - Electronics
- D-6: -B2B - Entertainment
- D-7: B2B - Financial Services
- D-8: B2B - General Merchandise
- D-9: B2B - Health & Beauty
- D-10: B2B - Media
- D-11: B2B - Packaged Goods (food items)
- D-12: B2B - Packaged Goods (non-food items)
- D-13: B2B - Pharmaceuticals (OTC and prescription)
- D-14: B2B - Public Service
- D-15: B2B - Quick Serve
- D-16: B2B - Telcom
- D-17: B2B - Toys
- D-18: B2B - Travel and Tourism
E) Best Entertainment Marketing Campaign.
Awarded to the campaign that did the most to leverage a sports, music, film, television or other entertainment activity as the primary method of marketing a product or service.
- E-1: Consumer - Apparel
- E-2: Consumer - Automotive
- E-3: Consumer - Beverages (alcoholic and non-alcoholic)
- E-4: Consumer - Durables
- E-5: Consumer - Electronics
- E-6: Consumer - Entertainment
- E-7: Consumer - Financial Services
- E-8: Consumer - General Merchandise
- E-9: Consumer - Health & Beauty
- E-10: Consumer - Media
- E-11: Consumer - Packaged Goods (food items)
- E-12: Consumer - Packaged Goods (non-food items)
- E-13: Consumer - Pharmaceuticals (OTC and prescription)
- E-14: Consumer - Public Service
- E-15: Consumer - Quick Serve
- E-16: Consumer - Telcom
- E-17: Consumer - Toys
- E-18: Consumer - Travel and Tourism
F) Best Multinational Campaign.
Awarded to the most innovative campaign that took place in one or more countries outside the country of origin.
- F-1: Consumer - Apparel
- F-2: Consumer - Automotive
- F-3: Consumer - Beverages (alcoholic and non-alcoholic)
- F-4: Consumer - Durables
- F-5: Consumer - Electronics
- F-6: Consumer - Entertainment
- F-7: Consumer - Financial Services
- F-8: Consumer - General Merchandise
- F-9: Consumer - Health & Beauty
- F-10: Consumer - Media
- F-11: Consumer - Packaged Goods (food items)
- F-12: Consumer - Packaged Goods (non-food items)
- F-13: Consumer - Pharmaceuticals (OTC and prescription)
- F-14: Consumer - Public Service
- F-15: Consumer - Quick Serve
- F-16: Consumer - Telcom
- F-17: Consumer - Toys
- F-18: Consumer - Travel and Tourism
G) Multi-Cultural/Ethnic Marketing Campaign.
Awarded to the campaign that targeted a specific ethnic target within the country of origin.
- G-1: Consumer - Apparel
- G-2: Consumer - Automotive
- G-3: Consumer - Beverages (alcoholic and non-alcoholic)
- G-4: Consumer - Durables
- G-5: Consumer - Electronics
- G-6: Consumer - Entertainment
- G-7: Consumer - Financial Services
- G-8: Consumer - General Merchandise
- G-9: Consumer - Health & Beauty
- G-10: Consumer - Media
- G-11: Consumer - Packaged Goods (food items)
- G-12: Consumer - Packaged Goods (non-food items)
- G-13: Consumer - Pharmaceuticals (OTC and prescription)
- G-14: Consumer - Public Service
- G-15: Consumer - Quick Serve
- G-16: Consumer - Telcom
- G-17: Consumer - Toys
- G-18: Consumer - Travel and Tourism
H) Best Event Marketing Campaign.
Awarded to the campaign that best leveraged one event, a series of events or a mobile marketing tour to provide a brand experience to the target audience.
- H-1: Consumer - Apparel
- H-2: Consumer - Automotive
- H-3: Consumer - Beverages (alcoholic and non-alcoholic)
- H-4: Consumer - Durables
- H-5: Consumer - Electronics
- H-6: Consumer - Entertainment
- H-7: Consumer - Financial Services
- H-8: Consumer - General Merchandise
- H-9: Consumer - Health & Beauty
- H-10: Consumer - Media
- H-11: Consumer - Packaged Goods (food items)
- H-12: Consumer - Packaged Goods (non-food items)
- H-13: Consumer - Pharmaceuticals (OTC and prescription)
- H-14: Consumer - Public Service
- H-15: Consumer - Quick Serve
- H-16: Consumer - Telcom
- H-17: Consumer - Toys
- H-18: Consumer - Travel and Tourism
- H-1: B2B - Apparel
- H-2: B2B - Automotive
- H-3: B2B - Beverages (alcoholic and non-alcoholic)
- H-4: B2B - Durables
- H-5: B2B - Electronics
- H-6: B2B - Entertainment
- H-7: B2B - Financial Services
- H-8: B2B - General Merchandise
- H-9: B2B - Health & Beauty
- H-10: B2B - Media
- H-11: B2B - Packaged Goods (food items)
- H-12: B2B - Packaged Goods (non-food items)
- H-13: B2B - Pharmaceuticals (OTC and prescription)
- H-14: B2B - Public Service
- H-15: B2B - Quick Serve
- H-16: B2B - Telcom
- H-17: B2B - Toys
- H-18: B2B - Travel and Tourism
I) Best Interactive Marketing Campaign.
Awarded to the campaign that most successfully utilized digital or electronic media as the major element of communication. Can encompass programs that used text messaging, SMS, email, Internet, blogs, rich media, wireless, kiosk, CD-Rom or other forms of new media.
- I-1: Consumer - Apparel
- I-2: Consumer - Automotive
- I-3: Consumer - Beverages (alcoholic and non-alcoholic)
- I-4: Consumer - Durables
- I-5: Consumer - Electronics
- I-6: Consumer - Entertainment
- I-7: Consumer - Financial Services
- I-8: Consumer - General Merchandise
- I-9: Consumer - Health & Beauty
- I-10: Consumer - Media
- I-11: Consumer - Packaged Goods (food items)
- I-12: Consumer - Packaged Goods (non-food items)
- I-13: Consumer - Pharmaceuticals (OTC and prescription)
- I-14: Consumer - Public Service
- I-15: Consumer - Quick Serve
- I-16: Consumer - Telcom
- I-17: Consumer - Toys
- I-18: Consumer - Travel and Tourism
- I-1: B2B - Apparel
- I-2: B2B - Automotive
- I-3: B2B - Beverages (alcoholic and non-alcoholic)
- I-4: B2B - Durables
- I-5: B2B - Electronics
- I-6: B2B - Entertainment
- I-7: B2B - Financial Services
- I-8: B2B - General Merchandise
- I-9: B2B - Health & Beauty
- I-10: B2B - Media
- I-11: B2B - Packaged Goods (food items)
- I-12: B2B - Packaged Goods (non-food items)
- I-13: B2B - Pharmaceuticals (OTC and prescription)
- I-14: B2B - Public Service
- I-15: B2B - Quick Serve
- I-16: B2B - Telcom
- I-17: B2B - Toys
- I-18: B2B - Travel and Tourism
J) Best Viral Marketing Campaign.
Awarded to the campaign that most effectively facilitated and encouraged the spontaneous generation of a marketing message in order to generate a calculated response from the target audience.
- J-1: Consumer - Apparel
- J-2: Consumer - Automotive
- J-3: Consumer - Beverages (alcoholic and non-alcoholic)
- J-4: Consumer - Durables
- J-5: Consumer - Electronics
- J-6: Consumer - Entertainment
- J-7: Consumer - Financial Services
- J-8: Consumer - General Merchandise
- J-9: Consumer - Health & Beauty
- J-10: Consumer - Media
- J-11: Consumer - Packaged Goods (food items)
- J-12: Consumer - Packaged Goods (non-food items)
- J-13: Consumer - Pharmaceuticals (OTC and prescription)
- J-14: Consumer - Public Service
- J-15: Consumer - Quick Serve
- J-16: Consumer - Telcom
- J-17: Consumer - Toys
- J-18: Consumer - Travel and Tourism
J) Best Viral Marketing Campaign.
Awarded to the campaign that most effectively facilitated and encouraged the spontaneous generation of a marketing message in order to generate a calculated response from the target audience.
- J-1: Consumer - Apparel
- J-2: Consumer - Automotive
- J-3: Consumer - Beverages (alcoholic and non-alcoholic)
- J-4: Consumer - Durables
- J-5: Consumer - Electronics
- J-6: Consumer - Entertainment
- J-7: Consumer - Financial Services
- J-8: Consumer - General Merchandise
- J-9: Consumer - Health & Beauty
- J-10: Consumer - Media
- J-11: Consumer - Packaged Goods (food items)
- J-12: Consumer - Packaged Goods (non-food items)
- J-13: Consumer - Pharmaceuticals (OTC and prescription)
- J-14: Consumer - Public Service
- J-15: Consumer - Quick Serve
- J-16: Consumer - Telcom
- J-17: Consumer - Toys
- J-18: Consumer - Travel and Tourism
K) Best Campaign for Marketing to Children.
Awarded to the campaign that specifically targeted kids under age 18.
- K-1: Consumer - Apparel
- K-2: Consumer - Beverages
- K-3: Consumer - Durables
- K-4: Consumer - Electronics
- K-5: Consumer - Entertainment
- K-6: Consumer - General Merchandise
- K-7: Consumer - Health & Beauty
- K-8: Consumer - Media
- K-9: Consumer - Packaged Goods (food items)
- K-10: Consumer - Packaged Goods (non-food items)
- K-11: Consumer - Pharmaceuticals (OTC and prescription)
- K-12: Consumer - Public Service
- K-13: Consumer - Quick Serve
- K-14: Consumer - Telcom
- K-15: Consumer - Toys
- K-16: Consumer - Travel and Tourism
L) Best Campaign for Loyalty Marketing.
Awarded to the campaign that best generated loyalty to a product, service, or company most effectively.
- L-1: Consumer - Apparel
- L-2: Consumer - Automotive
- L-3: Consumer - Beverages (alcoholic and non-alcoholic)
- L-4: Consumer - Durables
- L-5: Consumer - Electronics
- L-6: Consumer - Entertainment
- L-7: Consumer - Financial Services
- L-8: Consumer - General Merchandise
- L-9: Consumer - Health & Beauty
- L-10: Consumer - Media
- L-11: Consumer - Packaged Goods (food items)
- L-12: Consumer - Packaged Goods (non-food items)
- L-13: Consumer - Pharmaceuticals (OTC and prescription)
- L-14: Consumer - Public Service
- L-15: Consumer - Quick Serve
- L-16: Consumer - Telcom
- L-17: Consumer - Toys
- L-18: Consumer - Travel and Tourism
- L-1: B2B - Apparel
- L-2: B2B - Automotive
- L-3: B2B - Beverages (alcoholic and non-alcoholic)
- L-4: B2B - Durables
- L-5: B2B - Electronics
- L-6: B2B - Entertainment
- L-7: B2B - Financial Services
- L-8: B2B - General Merchandise
- L-9: B2B - Health & Beauty
- L-10: B2B - Media
- L-11: B2B - Packaged Goods (food items)
- L-12: B2B - Packaged Goods (non-food items)
- L-13: B2B - Pharmaceuticals (OTC and prescription)
- L-14: B2B - Public Service
- L-15: B2B - Quick Servev
- L-16: B2B - Telcom
- L-17: B2B - Toys
- L-18: B2B - Travel and Tourism
M) Best Multi-Partner Marketing Campaign.
Awarded to the campaign that best leveraged at least two corporate marketing partners to promote a product or service to a similar target audience.
- M-1: Consumer - Apparel
- M-2: Consumer - Automotive
- M-3: Consumer - Beverages (alcoholic and non-alcoholic)
- M-4: Consumer - Durables
- M-5: Consumer - Electronics
- M-6: Consumer - Entertainment
- M-7: Consumer - Financial Services
- M-8: Consumer - General Merchandise
- M-9: Consumer - Health & Beauty
- M-10: Consumer - Media
- M-11: Consumer - Packaged Goods (food items)
- M-12: Consumer - Packaged Goods (non-food items)
- M-13: Consumer - Pharmaceuticals (OTC and prescription)
- M-14: Consumer - Public Service
- M-15: Consumer - Quick Serve
- M-16: Consumer - Telcom
- M-17: Consumer - Toys
- M-18: Consumer - Travel and Tourism
- M-1: B2B - Apparel
- M-2: B2B - Automotive
- M-3: B2B - Beverages (alcoholic and non-alcoholic)
- M-4: B2B - Durables
- M-5: B2B - Electronics
- M-6: B2B - Entertainment
- M-7: B2B - Financial Services
- M-8: B2B - General Merchandise
- M-9: B2B - Health & Beauty
- M-10: B2B - Media
- M-11: B2B - Packaged Goods (food items)
- M-12: B2B - Packaged Goods (non-food items)
- M-13: B2B - Pharmaceuticals (OTC and prescription)
- M-14: B2B - Public Service
- M-15: B2B - Quick Serve
- M-16: B2B - Telcom
- M-17: B2B - Toys
- M-18: B2B - Travel and Tourism
N) Best Tribal Marketing Campaign.
Awarded to the campaign that most successfully targeted the lifestyles and social behaviors of a specific demographic group (Examples: cultural, gender and age-specific).
- N-1: Consumer - Apparel
- N-2: Consumer - Automotive
- N-3: Consumer - Beverages (alcoholic and non-alcoholic)
- N-4: Consumer - Durables
- N-5: Consumer - Electronics
- N-6: Consumer - Entertainment
- N-7: Consumer - Financial Services
- N-8: Consumer - General Merchandise
- N-9: Consumer - Health & Beauty
- N-10: Consumer - Media
- N-11: Consumer - Packaged Goods (food items)
- N-12: Consumer - Packaged Goods (non-food items)
- N-13: Consumer - Pharmaceuticals (OTC and prescription)
- N-14: Consumer - Public Service
- N-15: Consumer - Quick Serve
- N-16: Consumer - Telcom
- N-17: Consumer - Toys
- N-18: Consumer - Travel and Tourism
O) Best Point-of-Purchase Marketing Campaign.
Awarded to the campaign that used the most innovative at-retail display to lift sales and make products memorable and enticing to consumers.
- O-1: Consumer - Apparel
- O-2: Consumer - Automotive
- O-3: Consumer - Beverages (alcoholic and non-alcoholic)
- O-4: Consumer - Durables
- O-5: Consumer - Electronics
- O-6: Consumer - Entertainment
- O-7: Consumer - Financial Services
- O-8: Consumer - General Merchandise
- O-9: Consumer - Health & Beauty
- O-10: Consumer - Media
- O-11: Consumer - Packaged Goods (food items)
- O-12: Consumer - Packaged Goods (non-food items)
- O-13: Consumer - Pharmaceuticals (OTC and prescription)
- O-14: Consumer - Public Service
- O-15: Consumer - Quick Serve
- O-16: Consumer - Telcom
- O-17: Consumer - Toys
- O-18: Consumer - Travel and Tourism
P) Best Public Relations Marketing Campaign.
Awarded to the campaign that most effectively introduced/promoted a new or existing product or service to the target audience.
- P-1: Consumer - Apparel
- P-2: Consumer - Automotive
- P-3: Consumer - Beverages (alcoholic and non-alcoholic)
- P-4: Consumer - Durables
- P-5: Consumer - Electronics
- P-6: Consumer - Entertainment
- P-7: Consumer - Financial Services
- P-8: Consumer - General Merchandise
- P-9: Consumer - Health & Beauty
- P-10: Consumer - Media
- P-11: Consumer - Packaged Goods (food items)
- P-12: Consumer - Packaged Goods (non-food items)
- P-13: Consumer - Pharmaceuticals (OTC and prescription)
- P-14: Consumer - Public Service
- P-15: Consumer - Quick Serve
- P-16: Consumer - Telcom
- P-17: Consumer - Toys
- P-18: Consumer - Travel and Tourism
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